BCG Matrix of Microsoft Corporation • 1. Presenter Abdus Samad Sadi • Presentation on Boston Consulting Group (BCG) Approach • Microsoft Corporation Microsoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA.

Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975, • High market share in a fast growing industry Windows 10 • Cash Cow • Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%. • Question mark • Windows Phone It was first launched in October 2010.Low Market Share Low Market Growth • Dogs • Windows Vista Low Market Share High Growth Prospects • 1. Build: Increase investment in windows phone. Can push up it question marks to star and finally a cashcow.

Hold: Microsoft is not going to invest more in windows 7. So it will remain cashcow. Harvest: Reduce investment in Windows 10 to try to take out maximum cash flow from it. It will increase overall profitability make cashcow. Deejaysystem mk2 serial.

So they conduct a portfolio analysis, in which they evaluate their company's. Microsoft might use the figure 2.5 BCG Market Share/Market Growth Matrix.

Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing Post analysis Strategy.