Customers are divided into market segments based on their requirements for price and key performance features. The Story Playing the CEO of Minnesota Micromotors, a manufacturer for motors used in medical devices, learners analyze and capture the most profitable market segments. Next. Ultimately, the players work to find levels of spending on market research and marketing communications that maximize cumulative profit for the company. The learners allocate sales and marketing resources for each targeted segment, deciding which new customers they want to acquire and which loyal customers they need to retain.

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Pascal Purin was recently selected to compete in the 2015 RedBull X-Alps competition, dubbed 'the world's toughest adventure race'. All my new content can be found here on Youtube: This video was not sponsored by RedBull or any other organization other than my own.

We wanted to make a narrative-style Paragliding video without using a single GoPro shot that focused on the philosophy of a true pilot. I met Pascal long before I knew he wanted to do the X-Alps and we started the video before he was selected to participate. We were just a small group of people that wanted to make a beautiful film in our spare time.